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Rethinking the marketing of lesser-known destinations - Jacquelin RAFIDIMANASA Eloi

Name: Rethinking the marketing of lesser-known destinations - Jacquelin RAFIDIMANASA Eloi
Brand: KS OmniScriptum Publishing
Availability: InStock

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Madagascar's tourism sector has been facing stagnation and even decline for several years. Despite constant efforts to revive the sector, no decisive results have been observed. The project proposed here stands out for its innovative approach, combining marketing innovation and the enhancement of local resources, with a strategy that is both economical and perfectly adapted to Malagasy culture and philosophy.It is important to recognize that the Ministry of Tourism's limited budget does not allow it to adopt the tourism promotion models of developed countries. Moreover, it would be counterproductive to blindly follow these models. The solution lies in a viable, innovative and creative approach, based on a concept known as tourism e-ambassadors. These represent a strategic means of promoting Madagascar through digital ambassadors, drawn from our diaspora and social networks, capable of spreading our message in a targeted and engaging way. Developed countries benefit from considerable financial resources to fund international promotion strategies.

EAN: 9786208362805

Producent

KS OmniScriptum Publishing

Kod produktu

815GZJ03527KS

Rok wydania

2024

Strony

Oprawa

Miekka

Format

15.2x22.9cm

Język