Introduction to International Business and New Venture Creation - Orumwense Jones

Name: Introduction to International Business and New Venture Creation - Orumwense Jones
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This book examines the international business and globalization of the economy. Students will be introduced to objectives, opportunities and challenges facing those who Foreign organizations, cultural dynamics, trade channels, the legal environments and political considerations are discussed. the book also addresses the flow opf goods world-wide, business survival increasingly hinges on companies ability to compete globally in external and or internal markets. competitors from overseas are targeting previously secured domestic markets, while domestic competitors are increasingly looking overseas countries not only for new sources of supply.their objectives are many and varied but high on the list of priorities are issues of cost reduction, product and service innovations, technology acquisition and risk spreading

EAN: 9783659508561

Kod produktu

875FBE03527KS

Autorzy

Orumwense Jones

Rok wydania

2013

Elementy

152

Format

15.2x22.9cm

Język

angielski