Advertising with Small Budgets for Big Results - Carlson Linda C.
Advertising with Small Budgets for Big Results - Carlson Linda C.
- How to Buy Print, Broadcast, Outdoor, Online, Direct Response & Offbeat Media
AutorzyCarlson Linda C.
EAN: 9780962712296
Symbol
936EXI03527KS
Rok wydania
2014
Elementy
276
Format
15.2x22.9cm
Język
angielski

Bez ryzyka
14 dni na łatwy zwrot

Szeroki asortyment
ponad milion pozycji

Niskie ceny i rabaty
nawet do 50% każdego dnia
Niepotwierdzona zakupem
Ocena: /5
Symbol
936EXI03527KS
Kod producenta
9780962712296
Autorzy
Carlson Linda C.
Rok wydania
2014
Elementy
276
Format
15.2x22.9cm
Język
angielski

Advertising with Small Budgets for Big Results begins with an overview of marketing's "4 p's," including how-to's on media relations. Also covers promotions ranging from advertorials to word-of-mouth; provides examples of rate cards, model releases, radio commercial scripts, production and media costs. Lists dozens of professional and trade associations for more information and vendor contacts. Inexpensive and DIY options included for most advertising techniques. A reference for the small business, nonprofit, educational institution and government agency with limited resources and expertise and for better funded marketing offices interested in "guerilla marketing" as a supplement to agency-created programs. It is designed to answer the questions "How" and "How much" and to help marketers determine what is cost-effective for their organizations. The manuscript was field-tested with small business owners and nonprofit managers who have little or no marketing training
EAN: 9780962712296
EAN: 9780962712296
Niepotwierdzona zakupem
Ocena: /5
Zapytaj o produkt
Niepotwierdzona zakupem
Ocena: /5
Napisz swoją opinię