R U #SoLoMo Ready? - Papakonstantinidis Stavros

+ Dodaj do porównania Dodaj do listy zakupowej

Consumers and Brands in the Digital Era

Rozmiar

91,76 zł

/ szt.

Najniższa cena z 30 dni przed obniżką: ~~86,83 zł~~ / szt.+5%

Cena regularna: ~~91,81 zł~~ / szt.-0%

Możesz kupić także poprzez:

Produkt dostępny

14 dni na łatwy zwrot

Bezpieczne zakupy

In today's highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers. This book introduces the rising trend of SoLoMo consumers who embrace an omnichannel marketing approach. Consumers are rapidly moving between channels and platforms, which is why marketers are finding it so difficult to implement an integrated marketing strategy. Today's consumers can check into a store with the use of a geolocation service (Foursquare), redeem an offer that is available, and share their comment on that platform. Then immediately they can post an update on their Facebook timeline, referencing the retailer's page. SoLoMo consumers have three basic characteristics: SOcial media engagement, LOcal findability, and smartphone MObility. The authors conceptualize this new marketing approach, and provide examples to illustrate the case. The SoLoMo phenomenon has completely changed the way marketers need to operate their campaigns, from the way they conceive of their relationship with the customer to the way they design and operate campaigns.

EAN: 9781631572562

Producent

Kod produktu

674ESC03527KS

Autorzy

Papakonstantinidis Stavros

Rok wydania

Elementy

Oprawa

Miekka