Music Rights Without Fights - Richard Kirstein
Music Rights Without Fights - Richard Kirstein
- The Smart Marketer's Guide To Buying Music For Brand Campaigns
AutorzyRichard Kirstein
Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:
- Understand how music rights work
- Learn about key cost drivers and how to control them
- Identify risk and how to reduce it
- Improve their bargaining position
- Secure smarter deals and sustainable relationships
EAN: 9781781331675
Symbol
546EYK03527KS
Rok wydania
2015
Elementy
226
Format
20.3x20.3cm
Język
angielski
Bez ryzyka
14 dni na łatwy zwrot
Szeroki asortyment
ponad milion pozycji
Niskie ceny i rabaty
nawet do 50% każdego dnia
Niepotwierdzona zakupem
Ocena: /5
Symbol
546EYK03527KS
Kod producenta
9781781331675
Rok wydania
2015
Elementy
226
Format
20.3x20.3cm
Język
angielski
Autorzy
Richard Kirstein
Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:
- Understand how music rights work
- Learn about key cost drivers and how to control them
- Identify risk and how to reduce it
- Improve their bargaining position
- Secure smarter deals and sustainable relationships
EAN: 9781781331675
Niepotwierdzona zakupem
Ocena: /5
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Niepotwierdzona zakupem
Ocena: /5
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