Gender and the language of Advertising - Chafai Habiba
Promocja
Gender and the language of Advertising - Chafai Habiba
AutorzyChafai Habiba
EAN: 9783639233322
Symbol
396EYV03527KS
Rok wydania
2010
Strony
108
Oprawa
Miekka
Format
15.2x22.9cm
Waga
166 g

Bez ryzyka
14 dni na łatwy zwrot

Szeroki asortyment
ponad milion pozycji

Niskie ceny i rabaty
nawet do 50% każdego dnia
Niepotwierdzona zakupem
Ocena: /5
Symbol
396EYV03527KS
Kod producenta
9783639233322
Rok wydania
2010
Strony
108
Oprawa
Miekka
Format
15.2x22.9cm
Autorzy
Chafai Habiba
Waga
166 g

Gender portrayals have known significant changes in print advertising over the last decades, but gender stereotypes remain widely controversial in the world of advertising nowadays. The verbal and visual language of advertising may reflect a nation's culture, customs and the ways in which men and women think and interact. Therefore, one of the main objectives of this study is to understand how advertisements affect and influence the culturally gendered stereotypes so as to satisfy the norms of a society. More specifically, it seeks to analyse how England and Morocco portray women in the media as compared to men. Besides, it aims at showing how advertisements have an impact on women's decisions and choices, and how this impact is mirrored in the social, cultural and economic life. To achieve these purposes, it will be necessary to analyse women's position in relation to the religious, social, cultural and economic contexts in both societies, and also discuss the language of gender and how women and men are addressed and use language.
EAN: 9783639233322
EAN: 9783639233322
Niepotwierdzona zakupem
Ocena: /5
Zapytaj o produkt
Niepotwierdzona zakupem
Ocena: /5
Napisz swoją opinię