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Cross Cultural Consumer Behavior in an Emerging Economy - Singh Devinder Pal

Name: Cross Cultural Consumer Behavior in an Emerging Economy - Singh Devinder Pal
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The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.

EAN: 9783639718591

Kod produktu

535EXD03527KS

Autorzy

Singh Devinder Pal

Rok wydania

2014

Elementy

308

Format

15.2x22.9cm

Język

angielski