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I Changed My Mind - Annika Lenart

Name: I Changed My Mind - Annika Lenart
Brand: OmniScriptum GmbH & Co. KG
Availability: InStock

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I Changed My Mind "I changed my mind" is a case study aimed at investigating backward chain management. Returns are often interpreted as negative occurrences and can be seen as the last "block" in a supply chain. However, this study illustrates is that returns are a great source for customer profiling and can lead to an increase in market shares if managed correctly. This research focuses on getting a better understanding of the dissatisfied customer's actions to be able to prevent product returns. Investigations are also made concerning the internal processes on how product returns are managed. In this case; how processes can be improved to lower costs at the case company; Alfa. Enjoy your reading and see how your company can prevent your customers from changing their minds.

EAN: 9783639162547

Producent

OmniScriptum GmbH & Co. KG

Kod produktu

317EYS03527KS

Autorzy

Annika Lenart

Rok wydania

2009

Elementy

120

Oprawa

Miekka