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Things the Brand Gurus don't want you to know (2nd Edition) - Aubrey Malden
- A practical guide....it will make and save you money
Get the professional insights behind:-
- How do you create and maintain a profitable brand?
- How do you write a brief?
- How do you know if your advertising is a failure? What is the best way to judge it?
- How do you choose an advertising agency? What are the pitfalls to look out for?
- Why is it that mavericks create great brands?
- Undermining honesty.
- The value of being small
- How can people become brands?
- The many other ways to successfully promote your company or brand, without using expensive advertising.
- How to create a website that fully engages your customers and increases your profits.
- How to create and use Social Media effectively.
- How to create your own advertising.
- Using, and creating Print, Radio, TV, and Billboard advertising.
- Where can you find the best research about your customers?
- How to create and use promotional ideas.
- Where will it all end? What are the trends?
EAN: 9780994717498
Producent
Kod produktu
272FCD03527KS
Autorzy
Aubrey Malden
Rok wydania
2018
Elementy
244
Oprawa
Miekka
Format
14.8x21.0cm
Język
angielski
Niepotwierdzona zakupem
Ocena: /5
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