Strategic Advertising Mechanisms - Jorge David Gómez Fernández
Strategic Advertising Mechanisms - Jorge David Gómez Fernández
- From Copy Strategy to Iconic Brands
AutorzyJorge David Gómez Fernández
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P'G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
EAN: 9781789384307
Marka
Symbol
232HIP03527KS
Rok wydania
2021
Strony
190
Oprawa
Miekka
Format
17.0x24.4cm
Język
angielski
Bez ryzyka
14 dni na łatwy zwrot
Szeroki asortyment
ponad milion pozycji
Niskie ceny i rabaty
nawet do 50% każdego dnia
Niepotwierdzona zakupem
Ocena: /5
Marka
Symbol
232HIP03527KS
Kod producenta
9781789384307
Rok wydania
2021
Strony
190
Oprawa
Miekka
Format
17.0x24.4cm
Język
angielski
Autorzy
Jorge David Gómez Fernández
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P'G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
EAN: 9781789384307
Niepotwierdzona zakupem
Ocena: /5
Zapytaj o produkt
Niepotwierdzona zakupem
Ocena: /5
Napisz swoją opinię