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Entrepreneurial Marketing Practice and Performance - G. Patience Oguru Dr.

Name: Entrepreneurial Marketing Practice and Performance - G. Patience Oguru Dr.
Brand: KS OmniScriptum Publishing
Availability: InStock

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506,65 zł

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Bezpieczne zakupy

The telecommunications industry is vital to modern economies, particularly in emerging markets like Nigeria. To succeed in a competitive and rapidly changing environment, telecom companies must implement entrepreneurial marketing practices to sustain market leadership and performance.The book based on the thesis, titled "Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria", investigates how these strategies influence business outcomes in a diverse region. It explores the entrepreneurial marketing practices adopted by telecom companies and their impact on performance. The study provides valuable insights for scholars, practitioners, and policymakers.

EAN: 9786208012885

Producent

KS OmniScriptum Publishing

Kod produktu

209GZB03527KS

Rok wydania

2024

Strony

172

Oprawa

Miekka

Format

15.2x22.9cm