Celebrity Culture and the Entertainment Industry in Asia - Leung Vivienne
Celebrity Culture and the Entertainment Industry in Asia - Leung Vivienne
- Use of Celebrity and its Influence on Society, Culture and Communication
This book offers rare insight into the world of celebrity and media in China and beyond, looking closely at the dynamics of stardom and celebrity endorsement and examining its marketing and media impact. Through interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences.
EAN: 9781783208074
Marka
Symbol
640GXB03527KS
Rok wydania
2017
Strony
200
Oprawa
Miekka
Format
17.0x24.4cm
Redakcja
Leung Vivienne
Język
angielski

Bez ryzyka
14 dni na łatwy zwrot

Szeroki asortyment
ponad milion pozycji

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Ocena: /5
Marka
Symbol
640GXB03527KS
Kod producenta
9781783208074
Rok wydania
2017
Strony
200
Oprawa
Miekka
Format
17.0x24.4cm
Redakcja
Leung Vivienne
Język
angielski

This book offers rare insight into the world of celebrity and media in China and beyond, looking closely at the dynamics of stardom and celebrity endorsement and examining its marketing and media impact. Through interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences.
EAN: 9781783208074
Niepotwierdzona zakupem
Ocena: /5
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