Managing and Strategising Global Business in Crisis - Gupta Ashish

Global business has been affected by several unprecedented and significant problems and threats in the recent past. This book offers comprehensive strategies for managing crises and disruptions to reinvigorate productivity and performance.

It discusses themes and issues like crisis management; consumer behaviour during crisis; emerging business models and trends in global business; and risks, impacts and mitigation strategies. The book provides an overview of business processes highlighting the unique challenges that the COVID-19 pandemic and other recent developments have wrought on businesses including disruptions in supply chains, health and safety risks for employees and economic and logistical vulnerabilities, among others. Including case studies from various sectors and industries, the chapters in this book provide solutions and interventions like adopting technological improvements and innovative labour practices for organisations to deal effectively with uncertainty and adapt sustainable and effective models for growth and performance for their businesses.

Lucid and topical, this book will be useful for scholars and researchers of business management, crisis management, finance and economics, as well as for business and corporate professionals.