Global Issues in Pharmaceutical Marketing - Lea Prevel Katsanis
Global Issues in Pharmaceutical Marketing - Lea Prevel Katsanis
AutorzyLea Prevel Katsanis
This book offers a thoughtful and thorough description of the industry's current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways:
- To stimulate class discussions and inspire new streams of research for academics and graduate students;
- To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge;
- To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and
- To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making.
This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.
EAN: 9780415895323
Marka
Symbol
011GVW03527KS
Rok wydania
2015
Strony
194
Oprawa
Miekka
Format
20.3x25.4cm
Język
angielski
Bez ryzyka
14 dni na łatwy zwrot
Szeroki asortyment
ponad milion pozycji
Niskie ceny i rabaty
nawet do 50% każdego dnia
Niepotwierdzona zakupem
Ocena: /5
Marka
Symbol
011GVW03527KS
Kod producenta
9780415895323
Rok wydania
2015
Strony
194
Oprawa
Miekka
Format
20.3x25.4cm
Język
angielski
Autorzy
Lea Prevel Katsanis
Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry.
EAN: 9780415895323
This book offers a thoughtful and thorough description of the industry's current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways:
- To stimulate class discussions and inspire new streams of research for academics and graduate students;
- To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge;
- To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and
- To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making.
This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.
EAN: 9780415895323
Niepotwierdzona zakupem
Ocena: /5
Zapytaj o produkt
Niepotwierdzona zakupem
Ocena: /5
Napisz swoją opinię