The Economics of Urban Cupcakes - Terry Jox

Discover a world of the sweet and competitive: the world of the cupcake industry, in this comprehensive book.

From analyzing market structures to understanding consumer behavior and trends, this guide covers it all.

Learn about pricing strategies, production costs, and government intervention while exploring real-life case studies of success and failure.

Packed with valuable insights and innovative ideas, this book is a must-have for anyone interested in the economics of urban cupcake shops