ETHICAL CRM - Marbun Saortua

Name: ETHICAL CRM - Marbun Saortua
Brand: KS OmniScriptum Publishing
Availability: InStock

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"Ethical CRM: BUILDING TRUST WITH GEN Z" examines the convergence of customer relationship management (CRM) and ethics, specifically focusing on Generation Z's expectations. The book highlights how CRM practices have evolved to emphasize ethical principles like transparency, data privacy, social responsibility, and environmental sustainability. It provides a framework for ethical CRM integration, featuring case studies and strategies that showcase effective engagement with Gen Z. Additionally, it explores future CRM trends, including blockchain for transparency and predictive analytics in ethical decision-making. This guide is essential for business leaders and CRM professionals aiming to build trust and maintain long-term loyalty with Gen Z customers.

EAN: 9786206773276

Producent

KS OmniScriptum Publishing

Kod produktu

862GTH03527KS

Rok wydania

2024

Strony

376

Oprawa

Oprawa Skórzana

Miekka

Format