📦Darmowa dostawa od 69 zł - do Żabki oraz automatów i punktów GLS! Przy mniejszych zamówieniach zapłacisz jedynie 4,99 zł!🚚
Darmowa dostawa od 69,00 zł
The Theory And Practice Of Advertising - Scott Walter Dill

The Theory And Practice Of Advertising - Scott Walter Dill

  • A Simple Exposition Of The Principles Of Psychology In Their Relation To Successful Advertising (1903)
The Theory and Practice of Advertising is a book written by Walter Dill Scott in 1903. It is a comprehensive guide to advertising, which explains the principles of psychology and their relation to successful advertising. The book is written in a simple and easy-to-understand language, making it accessible to a wide range of readers.The author begins by discussing the importance of advertising in modern business and how it has evolved over time. He then delves into the psychological principles that underpin successful advertising, such as attention, interest, desire, and action. He explains how these principles can be applied to create effective advertising campaigns that capture the attention of potential customers and persuade them to take action.The book also covers topics such as the use of illustrations and color in advertising, the importance of headlines and subheadings, and the role of repetition in advertising. The author provides numerous examples of successful advertising campaigns from various industries, including food, clothing, and automobiles.Overall, The Theory and Practice of Advertising is a valuable resource for anyone interested in advertising and marketing. It provides a solid foundation in the principles of psychology and their application to advertising, making it an essential read for anyone looking to create effective advertising campaigns.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

EAN: 9781437340709
Symbol
917GOV03527KS
Rok wydania
2008
Elementy
256
Oprawa
Miekka
Format
15.2x22.9cm
Język
angielski
Więcej szczegółów
Bez ryzyka
14 dni na łatwy zwrot
Szeroki asortyment
ponad milion pozycji
Niskie ceny i rabaty
nawet do 50% każdego dnia
138,67 zł
/ szt.
Najniższa cena z 30 dni przed obniżką: / szt.
Cena regularna: / szt.
Możesz kupić także poprzez:
Do darmowej dostawy brakuje69,00 zł
Najtańsza dostawa 0,00 złWięcej
14 dni na łatwy zwrot
Bezpieczne zakupy
Kup teraz i zapłać za 30 dni jeżeli nie zwrócisz
Kup teraz, zapłać później - 4 kroki
Przy wyborze formy płatności, wybierz PayPo.PayPo - kup teraz, zapłać za 30 dni
PayPo opłaci twój rachunek w sklepie.
Na stronie PayPo sprawdź swoje dane i podaj pesel.
Po otrzymaniu zakupów decydujesz co ci pasuje, a co nie. Możesz zwrócić część albo całość zamówienia - wtedy zmniejszy się też kwota do zapłaty PayPo.
W ciągu 30 dni od zakupu płacisz PayPo za swoje zakupy bez żadnych dodatkowych kosztów. Jeśli chcesz, rozkładasz swoją płatność na raty.
Ten produkt nie jest dostępny w sklepie stacjonarnym
Symbol
917GOV03527KS
Kod producenta
9781437340709
Rok wydania
2008
Elementy
256
Oprawa
Miekka
Format
15.2x22.9cm
Język
angielski
Autorzy
Scott Walter Dill
The Theory and Practice of Advertising is a book written by Walter Dill Scott in 1903. It is a comprehensive guide to advertising, which explains the principles of psychology and their relation to successful advertising. The book is written in a simple and easy-to-understand language, making it accessible to a wide range of readers.The author begins by discussing the importance of advertising in modern business and how it has evolved over time. He then delves into the psychological principles that underpin successful advertising, such as attention, interest, desire, and action. He explains how these principles can be applied to create effective advertising campaigns that capture the attention of potential customers and persuade them to take action.The book also covers topics such as the use of illustrations and color in advertising, the importance of headlines and subheadings, and the role of repetition in advertising. The author provides numerous examples of successful advertising campaigns from various industries, including food, clothing, and automobiles.Overall, The Theory and Practice of Advertising is a valuable resource for anyone interested in advertising and marketing. It provides a solid foundation in the principles of psychology and their application to advertising, making it an essential read for anyone looking to create effective advertising campaigns.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

EAN: 9781437340709
Potrzebujesz pomocy? Masz pytania?Zadaj pytanie a my odpowiemy niezwłocznie, najciekawsze pytania i odpowiedzi publikując dla innych.
Zapytaj o produkt
Jeżeli powyższy opis jest dla Ciebie niewystarczający, prześlij nam swoje pytanie odnośnie tego produktu. Postaramy się odpowiedzieć tak szybko jak tylko będzie to możliwe. Dane są przetwarzane zgodnie z polityką prywatności. Przesyłając je, akceptujesz jej postanowienia.
Napisz swoją opinię
Twoja ocena:
5/5
Dodaj własne zdjęcie produktu:
Prawdziwe opinie klientów
4.8 / 5.0 13734 opinii
pixel