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Contemporary Electronic Marketing - Nwokah N. Gladson

Name: Contemporary Electronic Marketing - Nwokah N. Gladson
Brand: KS OmniScriptum Publishing
Availability: InStock

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"Contemporary Electronic Marketing: The Nigerian Experience" seeks to unravel the intricate tapestry of electronic marketing within the context of Nigeria's dynamic socio-economic and cultural milieu. As authors of this book, we have endeavored to provide a comprehensive exploration of the evolving digital marketing landscape in Nigeria, offering valuable insights, practical strategies, and thought-provoking analyses tailored to the specific needs and nuances of the Nigerian market.Our aim in crafting this book is to equip marketing professionals, business leaders, educators, students, and policymakers with a deep understanding of the electronic marketing terrain in Nigeria. By addressing key concepts, best practices, case studies, and regulatory considerations, we aspire to provide a holistic view of the opportunities and challenges inherent in leveraging digital channels to connect with Nigerian consumers and drive business growth.

EAN: 9786207456765

Producent

KS OmniScriptum Publishing

Kod produktu

062GMS03527KS

Rok wydania

2024

Elementy

224

Oprawa

Miekka

Format

15.2x22.9cm