Converted - Matt Sykes

Stop hoping that sales might happen – build a process that ensures they will.

The ability to turn leads into sales is the foundation of every successful business. Converted offers a tried and trusted framework for achieving this goal, replacing unpredictability and uncertainty with a practical and reliable sales process.

This book outlines the ten logical steps you need to master in order to reduce deal-time and close more sales.

You’ll learn how to:

• Target qualified prospects and avoid tyre-kicking timewasters

• Join the conversation happening inside your customer’s head and pitch accordingly

• Guide the sale with meaningful questions that engage and inspire action

• Reassure your prospect and eliminate objections

• Time your quotations and proposals so that they generate more orders, more often