Persuasive Parables - Reid Claypoole W.

Bill Claypoole, the driving force behind the spectacular growth and dynamic reputation of one of West Texas's largest advertising firms, relies on his forty-plus years of hiring, training, and teaching sales and marketing professionals to provide guidance and wisdom to young professionals who want to build and sustain a successful career. While interspersing his grandmother's wisdom and his own personal stories throughout, Claypoole offers sales professionals trusted and proven advice on how to

• write a personal mission statement;
• set and attain realistic goals;
• become a persuasive communicator;
• increase productivity;
• create a professional image;
• achieve and retain a prospect's attention;
• impress an audience with a polished presentation.