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Introduction to Marketing - Principles of Wholesale and Retail Distribution - Paul Converse Dulaney

Name: Introduction to Marketing - Principles of Wholesale and Retail Distribution - Paul Converse Dulaney
Brand: Meisel Press
Availability: InStock

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This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the overall picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun.

EAN: 9781406718171

Producent

Meisel Press

Kod produktu

279GHC03527KS

Rok wydania

2007

Elementy

616

Oprawa

Miekka

Format

14.0x21.6cm