International Business Research - Gil Esther L.

In the 21st century, most businesses participate in globalization, whether by entering new markets worldwide or dealing with competitors from around the world. International Business Research: Strategies and Resources provides the basic tools that are useful for doing international business research. Following an introduction that outlines the foundation for international business activity— money, the international monetary system, and financial markets—subsequent chapters address: essential information such as sources, organizations, and websites that list resources for specific regions and countries; how to find international company information and financial data; the major classification schemes used to find relevant industry data, including import/export statistics; and international market and industry research.


EAN: 9780810887268