It's the Other Guy - Mitch Cantor

How to have a profitable business (and frankly, a more enjoyable life), without all the headaches that come from stressful 'Red Flag' clients.

If you want to avoid bad clients, then you must read this unique and wise perspective on identifying, dealing with and avoiding different types of customers.

But first, a warning-this book is not for everyone. If you are determined to take on anyone as your client - regardless of how difficult they are to deal with

'Learn how to screen out the heart-breakers and watch your enjoyment, reputation, work-life balance, success, and even your worker-retention soar.'

Based on the experience and wisdom of an award-winning industry leader in home improvement with forty years of experience running his multimillion-dollar company in New York.

In a quick and enjoyable read, you will learn the single most important question you need to answer in order to run a successful business of your own.

To succeed in business, you need only ask 'how?' and 'why?' - Right? Wrong! You're missing the most important question.

the most important question.

You'll Discover:

• The single most important question you need to run a successful business - that no one is asking.
• The signs to look out for to avoid the 'Red Flag' clients.
• When to fire clients in order to give you more satisfaction, healthy profit, and higher morale among your team - and less stress.
• The truth about the '$100 Close' - the softest of 'soft sells' you haven't even heard about yet.

This book is perfect for:

• Entrepreneurs and small business owners in all industries - including home improvement and contracting
• Entrepreneurial students at any stage of business development
• Managers, business owners and decision makers who want an edge with their business
• Anyone in business who values the happiness of themselves and their employees

You definitely want to buy this book now!