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Integrated Marketing Communication - Robyn Blakeman

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Creative Strategy from Idea to Implementation, Third Edition

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464,14 zł

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14 dni na łatwy zwrot

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Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

EAN: 9781538101056

Producent

Kod produktu

288GCS03527KS

Rok wydania

Oprawa

Miekka

Format

17.8x25.4cm

Język

angielski