Psychodynamics - Tyler John

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.

EAN: 9781938015243