Public Relations Ethics - Marlene Neill

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Senior PR Pros Tell Us How to Speak Up and Keep Your Job

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Produkt dostępny

14 dni na łatwy zwrot

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Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as "speaking truth to power" can have serious consequences for someone's career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.

EAN: 9781947098640

Producent

Kod produktu

010EUQ03527KS

Rok wydania

Elementy

Oprawa

Miekka

Format

15.2x22.9cm