Finance for Founders - Rob Ripp

You've built a real business-$2 million to $10 million in revenue is no small feat-but the financial side still feels like a black box. This story-driven guide shows you how one founder rewired their financial operations to unlock growth, profit, and peace of mind. When you're done reading, you'll know what great finance looks like-and how to make it work for you.

Here's what the pros have to say about Finance for Founders

"Rob Ripp, in Finance for Founders, demystifies financial management for founders and shows us how to turn a small business into a wealth generation machine.

Read it. Twice."

- Greg Alexander, Founder, Collective 54, Capital 54, Former Co-

Founder ' CEO, Sales Benchmark Index (sold to Alaris Royalty Corp.)

"Rob has written the playbook every founder needs to take control of their company's financial future. His framework (built from experience and lessons learned) for accounting, reporting, planning, and advice provides a clear roadmap to building a financial function that supports growth and maximizes value. Whether you're just getting started or scaling to the next level, this book is an invaluable resource."

- Mario Casabona, Retired Founder ' CEO Electro-Radiation, Inc.

(sold to Honeywell International Aerospace Group)

"I have been CFO of 3 public companies and have backed dozens of founders. I have worked with my friend Rob Ripp's firm Fintelligent as the Outsourced CFO for my own private family company for many years. This is a useful-and fun-financial guide for founders. I sure wish all of my founders had fully followed it!"

- Tim Yates, Retired CEO ' CFO, Monster.com (sold to Randstad),

CFO, Symbol Technologies, CFO, Bankers Trust Company