Sports Public Relations - L'Etang Jacquie

"Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L'Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."- Professor Paul M. Pedersen, Indiana University

EAN: 9781412936194