Marketing Research - Spencer Santino

Marketing Research - 3 Manuscripts in 1 Book, Including: Marketing Analytics, Business Branding and Business Development.

1)

MARKETING ANALYTICS:

7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights ' Forecasting Modeling.

YOU'LL LEARN:

• How to determine stakeholders
• Ways to navigate data integration
• The importance of key performance indicators
• Ways of implementing analytics
• The importance of data governance
• The purpose of conducting financial analysis
• The role of IT
• How to measure success
• What to look for with Vendors
• And much more! 

2)

BUSINESS BRANDING:

7 Easy Steps to Master Brand Management, Reputation Management, Business Communication ' Storytelling.

YOU'LL LEARN:

• Importance of branding
• Understanding brand purpose with examples
• Actionable steps that will help you build a brand trusted by people
• Identifying the audience for your brand
• Types of competitors and tips on identifying them
• A comprehensive guide to market research
• How to formulate your mission statement
• Choosing the right brand name
• Marketing strategies to spread the word about your brand
• Innovative ideas to make your brand stand out
• And much more! 

3)

BUSINESS DEVELOPMENT:

7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic ' Viral Marketing.

YOU'LL LEARN:

·     How to identify your target market

·     Understanding your customer base and competitors

·     How to identify the type of business you are running

·     Setting and prioritizing SMART goals

·     How to generate leads

·     Increasing website traffic

·     Using sales funnels to generate engaging leads

·     Understanding how viral marketing works

·     And much more!