The Journey Starts Here - Das Adyasha

In recent times, the tourism and hospitality industry has undergone a metamorphosis, marked by increasing competitiveness and a dynamic market. The nature of demand has changed along with the profile of the consumer. This book is a collection of articles on various contemporary trends that are influencing the dynamics of the Tourism and Travel industry. A new tourism is emerging - one which takes into account the complexity and segmentation of tourism demand, the greater flexibility of supply, distribution and consumption and the search for new sources of profitability in the industry. Innovation is a crucial driver to develop and establish successful, dynamic, customer-centric e-tourism platforms.