Covert Persuasion - Johnson Walter

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Who controls our lives? If you want to find an answer to this question, keep reading!

Manipulation has been around for a long time, and it is not a new or imaginary concept. Understanding what the art of persuasion is really about is vital to help you deal with it. 

We like to believe that we are individuals who make sensible choices. We do not always have full control of our life journey, and we don't always realize this. As children, we are influenced by our parents and have little control over how we are raised. Once in the education system, teachers will tell us all about the social norms and what is expected of us in society. As adults, we are lured in by politicians trying to get their share of votes. This gives such power to politicians, and their decisions will affect our lives. As for commerce, companies can persuade customers to buy their goods and services. Are we really in control of our lives, or are we merely influenced by those who know all the persuasion tricks? 

In this book, we will look briefly at the psychology of manipulation. This allows us to see where it might occur in our lives. It will also allow you to identify those who might attempt to manipulate you. It is not only about people who like to dominate. Then, we will find out how to deal with various manipulative methods, even sometimes covert.

This book covers:

·      Introduction of persuasion

·      History, Principles, Theories of persuasion

·      Persuasion Techniques

·      difference between persuasion and manipulation

·      Methods of Persuasion and Tricks Used By Mass Media And Advertising 

...And Much More!

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