Is Food Marketing Making Us Fat? - Pierre Chandon

+ Dodaj do porównania Dodaj do listy zakupowej

A Multi-Disciplinary Review

Rozmiar

435,73 zł

/ szt.

Najniższa cena z 30 dni przed obniżką: ~~412,83 zł~~ / szt.+5%

Cena regularna: ~~439,26 zł~~ / szt.-1%

Możesz kupić także poprzez:

Produkt dostępny

14 dni na łatwy zwrot

Bezpieczne zakupy

Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected. To limit the scope of the review, this monograph focuses on the direct effects of marketing activity under the direct control of food marketers and on consumption volume because of its direct impact on food/energy intake. It also reviews studies on food choice to the extent that it obviously impacts energy intake but exclude studies of the effects of marketing on energy expenditure.

EAN: 9781601984661

Producent

Kod produktu

954ESY03527KS

Autorzy

Pierre Chandon

Rok wydania

Elementy

Oprawa

Miekka

Format