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The Business Cohesion Model - Payne Roger M.

Name: The Business Cohesion Model - Payne Roger M.
Brand: CGW Publishing
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What is The Business Cohesion Model? It is a concept based on the basic premise that no individual is perfect. Thus, all organisations are made up of imperfect people. The imperfections vary and have different effects on the performance of the business. The aim of The Business Cohesion Model is to minimise these organisational imperfections by aligning people and teams within the brand. If you agree with the imperfection argument, then you have taken the first step in addressing what is necessary for an organisation to achieve optimum brand performance. Everybody, irrespective of their position or status, has a duty and responsibility to develop, deliver and sustain the brand offering of the business. The Business Cohesion Model takes you through a sequence of topics, each encouraging you to think about the different issues that face your business. It will challenge and test any preconceived beliefs, values and operational standards, so be prepared, and willing, to follow your instincts as you develop your own ideas and your own Business Cohesion.

EAN: 9781908293251

Producent

CGW Publishing

Kod produktu

490EZW03527KS

Autorzy

Payne Roger M.

Rok wydania

2013

Elementy

196

Oprawa

Miekka