Markendising - Eric Howerton
- Today's must-know information for getting ahead of the shopper curve
Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.
They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.
The question becomes: how do retailers and manufacturers meet these demands? This is what MARKENDISINGSM accomplishes.
By providing shoppers with the necessary information, retailers and manufacturers can satisfy the demands of today’s omni-channel shopper and drive sales online and in-store.
EAN: 9780997197617
Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.
They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.
The question becomes: how do retailers and manufacturers meet these demands? This is what MARKENDISINGSM accomplishes.
By providing shoppers with the necessary information, retailers and manufacturers can satisfy the demands of today’s omni-channel shopper and drive sales online and in-store.
EAN: 9780997197617