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Digital Marketing Management - Debra Zahay

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A Handbook for the Current (or Future) CEO

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91,76 zł

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This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.

EAN: 9781606499245

Producent

Kod produktu

352FCB03527KS

Autorzy

Debra Zahay

Rok wydania

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Oprawa

Miekka