Emerging Markets - Robert Grosse

Emerging market economies, from China, Mexico, South Africa, and Indonesia, are rapidly changing the competitive business landscape; the traditional dominance of the US, Europe, andJapan (Triad countries) in international business can no longer be assumed or taken for granted. Companies in the Triad countries who can enter these emerging markets may be able to reap rewards and benefits from cost reductions and expanded market opportunities, while companies who ignore them, may soon be their direct competitors.

EAN: 9780749474492