Managing Your Intellectual Property Assets - Shane Scott

This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language. If you want to protect your innovative product and service from your competition this book shows you how. If you are working on (or already have) an innovative product or service, protecting it from your competition is critical to your success. Intellectual property has an immense and ever-increasing value and assists in capturing and keeping market share. This book provides you with the steps and actions you need to take to generate competitive advantage and profit for your company. A wealth of recent and historical examples of intellectual property legal cases illustrates the reasons why you must manage these assets. Why did Apple settle with Cisco over the trademarked iPhone? How has KFC and Coca-Cola kept their recipes secret for all these years even if patents eventually run out? How did a technology patent give Qualcomm the ability to seriously compete with giants like Motorola? There are legal means including patents, trade secrets, copyright and trademarks available to you. This book defines all of these means and explains them in plain language. Every company large and small should have a copy of this book. Whether the value of your intellectual property assets are on par with Microsoft ($60 billion) or you are just starting your business, the management of your intellectual property can be the difference between success and failure. The author has published over 60 articles and 10 books on entrepreneurship and innovation management and is the editor of the R&D, Innovation, and Entrepreneurship division of Management Science. Key Features •Defines and illustrates the legal means to protect intellectual property including patents, trade secrets, copyright, and trademarks. •Provides recent and historical legal case examples of companies large and small caught in intellectual property battles. •Content ensures readers will be able to manage their intellectual property assets and benefit their company. •Steps and actions detailed within are equally valuable to businesses large and small.

EAN: 9781606490273