Principles of Marketing - Faustino Taderera

Name: Principles of Marketing - Faustino Taderera
Brand: OmniScriptum GmbH & Co. KG
Availability: InStock

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This book deals with the basic principles of marketing and is an introductory course at undergraduate level and covers topics like:- the reasons and importance of marketing; marketing philosophy; buyer and consumer behaviour; national branding; marketing research; the 4 Ps; strategies on product, pricing, promotion and distribution; market segmentation; market targeting; positioning; vision, mission, objectives, strategies; product life cycle; Ansoff Growth Share Matrix; Porter's generic strategies; marketing plans; TQM; ethics; corporate governance; social responsibility, among others. This book is the most appropriate and comprehensive modern book for undergraduate courses in Principles of Marketing. The book also aims to act as the comprehensive set book for colleges and universities and should be used by professors/lecturers for teaching, setting examinations and creating marking guides.

EAN: 9783838364162

Producent

OmniScriptum GmbH & Co. KG

Kod produktu

800FAU03527KS

Rok wydania

2010

Elementy

284

Oprawa

Oprawa Skórzana

Miekka

Format