Marketing Management and Policy - Malhotra Naresh K.

Strategic Marketing Decisions for a Changing Business Landscape!

Marketing Management and Policy by Naresh Malhotra provides a comprehensive exploration of marketing strategies, policies, and frameworks that drive business success. This volume in the Legend in Marketing series delves into the fundamental principles of marketing management, addressing critical topics such as market positioning, competitive strategy, pricing models, and branding policies.

With insights drawn from decades of research, this book examines how businesses formulate and implement effective marketing policies to stay ahead in dynamic markets. It also covers regulatory considerations, ethical marketing practices, and the evolving role of technology in shaping marketing decisions.

This essential resource is designed for marketing professionals, business strategists, policymakers, and researchers looking to refine their marketing approaches and create sustainable growth strategies.

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