Digital Dining - Thangavel Shenbhagavadivu

Digital Dining Revolution: Exploring the Impact of Online Food Delivery Apps on Restaurants and Food Services" delves into the transformative role of online food delivery platforms in reshaping the dining industry. The book explores key themes, including the rise of digital dining during the COVID-19 pandemic, shifting consumer preferences, and the operational challenges faced by food businesses in a competitive landscape. It highlights the dual impact of these apps: offering unparalleled market exposure while introducing challenges like high commission rates and dependency on third-party platforms. Grounded in robust research and real-world examples, the book provides actionable insights into adapting to the digital dining wave, balancing traditional dining models with the growing demand for online services, and leveraging technology for innovation. This essential read is tailored for restaurateurs, marketers, and anyone intrigued by the evolving food service industry.

EAN: 9786208423629