AutorzyMichael Jakobsen
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Ethnic Chinese Entrepreneurship in Malaysia - Michael Jakobsen
- On Contextualisation in International Business Studies
This book examines the case of ethnic Chinese business in Malaysia within the wider context of the relationship between local, national and global markets. It focuses on the complexities of inter-ethnic relations and in particular, the strong economic position of the ethnic Chinese and their impact on the Malaysian economic scene as well as on the wider Southeast Asian region.In turn, it takes small and medium-sized enterprises as case studies, and highlights how these companies not only relate to the domestic economy, but also cater to the global economy, and presents a compelling argument for the introduction of a glocalised perspective in international business studies.
EAN: 9781138104174
Producent
Kod produktu
969GXO03527KS
Rok wydania
2017
Strony
164
Oprawa
Oprawa Skórzana
Miekka
Format
15.6x23.4cm
Język
angielski
Autorzy
Michael Jakobsen
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