European Consumers in the Digital Era - Bartosik-Purgat Małgorzata
European Consumers in the Digital Era - Bartosik-Purgat Małgorzata
- Implications of Technology, Media and Culture on Consumer Behavior
This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.
EAN: 9781032204666
Marka
Symbol
360GWV03527KS
Rok wydania
2024
Strony
216
Oprawa
Miekka
Format
15.6x23.4cm
Redakcja
Bartosik-Purgat Małgorzata
Język
angielski

Bez ryzyka
14 dni na łatwy zwrot

Szeroki asortyment
ponad milion pozycji

Niskie ceny i rabaty
nawet do 50% każdego dnia
Niepotwierdzona zakupem
Ocena: /5
Marka
Symbol
360GWV03527KS
Kod producenta
9781032204666
Rok wydania
2024
Strony
216
Oprawa
Miekka
Format
15.6x23.4cm
Redakcja
Bartosik-Purgat Małgorzata
Język
angielski

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.
EAN: 9781032204666
Niepotwierdzona zakupem
Ocena: /5
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Niepotwierdzona zakupem
Ocena: /5
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