AutorzyMorgan Nigel
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Destination Brands - Morgan Nigel
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.
It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
EAN: 9780080969305
Producent
Kod produktu
127GVW03527KS
Rok wydania
2011
Strony
394
Oprawa
Miekka
Format
19.1x23.5cm
Język
angielski
Autorzy
Morgan Nigel
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Ocena: /5
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