Managing Crises Before They Happen - Ian I. Mitroff

From tragic accidents to public relations fiascos, we live in an increasingly crisis-ridden society. According to Ian Mitroff, one of the world's leading experts on crisis management, the rise in the crisis rate is due to an ingrained ''it-can't happen-to-us'' mentality--which, in turn, leads to a total lack of preparedness for crises. His solution? Find out in Managing Crises Before They Happen

EAN: 9780814473283