AutorzyChristine Cuthbertson
Super cena
Retail Strategy - Christine Cuthbertson
It is structured around four sections:
* Section I : retailing in an international context
* Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading.
* Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment.
* Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.
EAN: 9780750656962
Producent
Kod produktu
138GXL03527KS
Rok wydania
2003
Strony
376
Oprawa
Miekka
Format
18.9x24.6cm
Redakcja
Reynolds Dr Jonathan
Język
angielski
Autorzy
Christine Cuthbertson
Niepotwierdzona zakupem
Ocena: /5
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