AutorzyDaniel D. Prior
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Customer Relationship Management - Daniel D. Prior
- Concepts, Applications and Technologies
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
EAN: 9781032247441
Producent
Kod produktu
156GWP03527KS
Rok wydania
2024
Strony
374
Oprawa
Oprawa Skórzana
Miekka
Format
18.9x24.6cm
Język
angielski
Autorzy
Daniel D. Prior
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