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Strategic Marketing - Dey Abhijit
The book explores the concept of Strategic
Marketing and its imperative for marketers. Business
houses, which have been condemned in global market due to
their poor brand image, have faced similar problems in
domestic markets too. This is due to poor quality, lack of
clear-cut strategy and lack of adequate soul searching and
introspection. The book provides a bird - eye view of theory
and practice and suggestions for marketers, to adopt
holistic approach to marketing - Strategic Marketing - to
build a sustainable competitive
advantage
EAN: 9783639248128Potrzebujesz pomocy? Masz pytania?Zadaj pytanie a my odpowiemy niezwłocznie, najciekawsze pytania i odpowiedzi publikując dla innych. 
